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Marketing Best Practices

Data Analyst x Data Scientist x Data Engineer

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Growth Bite

Gain customers by starting with a pay-what-you-want model

Gain paid users and important data by launching with pay-what-you-want, and then changing your pricing later. Gregg Blanchard of PeakFeed ($1,000/mo) was able to quickly get his first 115 paying users this way. It also gave him lots of good user testimonials for his marketing efforts. He recommends a pay-what-you-want model for people who are just getting started, but […]

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Marketing Best Practices

🌿 5 marketing trends for 2020 by a grumpy martech CEO

Why does the grumpiness matter when speaking about marketing trends? Because a lot of the hype and BS have been filtered out. Usually, when you read an article about the latest trends, you’ll end up thinking “how on earth do I find time to research these 22 trends that all seem really promising”. Not here! Instead, […]

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Marketing Best Practices

What’s missing from this data-set?

When you are given an analysis (not a report, an analysis), you should ask this question before you accept the conclusions, no matter how much you trust the Analyst: What’s missing from this data-set? No one is trying to con you. The Analyst tried really hard. It was difficult to pull all the data together, […]

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Marketing Best Practices

Reduce churn by offering a discount instead of a free trial

Reduce churn by offering 50% off the first month instead of a free trial. Joe Howard of WP Buffs ($69,000/mo) brought his churn rate from 65% down to single digits when he switched from a 30-day free trial to 50% off the first month. His customer acquisition stayed the same but the customers he attracted were much […]

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Marketing Best Practices

How to write a landing page title

1) Speak with conviction • Don’t say “We help” say “It’s how” • Don’t say “alternative” say “replaces” 2) You’re not Vladimir Nabokov Failed poets turned copywriters have a soft spot for fancy titles which say, quite literally, nothing. Avoid these at all costs: 3) You’re on a speed date The majority of people look at your site […]

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Growth Bite

Boost signups with infographics that use your own inside information

Get new signups by using your company’s unique data to create compelling infographics. Marc Montagne of Toolwatch.io ($4,000/mo) got 600 signups in one day after putting his first infographic on reddit. Since he had measured so many watches, his company had a lot of data points that were both unique and relevant to his product. Incorporating this novel data into infographics […]

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Marketing Best Practices

Data driven companies

Many companies become “data-driven”, only to realize that quant and qual data still doesn’t tell you what your strategy should be and that it’s still no replacement for creativity and imagination.

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Marketing Best Practices

Where Marketing is Present

Product development Market research Product distribution Sales strategy Public relations Customer support

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Growth Bite

3 point storytelling formula

So many folks say “storytelling” is a must these days, but few have practical understanding of what that actually means. Here’s a good storytelling framework with a 3-point formula: 1. What is something that is happening in the world right now? An unstoppable train that’s arrived and keeps on going, something that is already happening […]