To create buzz and momentum for your launch, run a presale offer of your product with some additional perks. Jason Swett of CodeWithJason.com ($200/mo) did this for his previous venture, an e-book called Angular on Rails, and… Read More »Offer a presale with extra perks to build hype for your launch
Summary: Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process . In ecommerce, product pages are critical to the success of… Read More »🌿 UX guidelines for ecommerce product pages
Grow your audience by writing guest posts tailored specifically to the user segment that you and the blog have in common. Alex Turnbull of Groove ($500,000/mo) reached more than a million people this way. He says a… Read More »Grow your audience with guest blog posts tailored to the blog’s readers
How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and Uber) use UX research to answer critical business questions and… Read More »🌿 Google Ventures’ Guide to UX Research for Startups
Add chat support to your site to convert visitors to new users and educate them in the process. Potential customers didn’t know how to use Andrew Carpenter of Intrinio’s ($10,000/mo) services until he added chat support… Read More »Offer chat support to convert visitors to new users
You have just downloaded and installed an app. You start using it. You’ve used it for a while and need to go to a different part of an app. To do that, you need to… Read More »🌿 Mobile menu placement
Gain more email list subscribers by creating a dedicated opt-in page that you can link people to. Harry Dry of Marketing Examples did this and his “Subscribe” page has a 45% opt-in rate, bringing his overall… Read More »Grow your email list faster by creating a dedicated “Subscribe” page
“‘Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025’ A lot of folks think tools are magic. It’s common for amateurs and executives removed from execution to think that the new shiny toy… Read More »Why you shouldn’t rely on tools
“You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” “Nope”, said Tim Soulo from Ahrefs. Ahrefs (SEO tools company) like to… Read More »🌿 19 marketing strategies that bootstrapped Ahrefs to $40m ARR
Sell lifetime subscriptions to give you more runway when your company is early-stage. David Kramaley of Chessable ($6,000/mo) got his business off the ground this way. He offered monthly subscriptions for $9.99, yearly for $59.99, and lifetime… Read More »Offer lifetime memberships to get your company off the ground