Some years ago I worked with a client where we personalized website content based on the visitor IP. We mapped the IP to visitor’s company type (SMB, government, large enterprise etc), and showed them USPs… Read More »Marketing Personalization
A common question when designing forms: should you mark the required fields in a form? If most fields in the form are required, should we still mark them? (That’s a lot of marks, after all.) The short… Read More »ðŸŒ¿ How to best mark required fields in forms
There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition) Increase the frequency of purchase (customer retention) Get customers to buy more when they shop (increase average order value) This… Read More »ðŸŒ¿ 13 simple ways to increase your ecommerce store’s average order value
Add the word “today” to the end of an article’s headline to increase your click-through rate. Marcus Taylor of MusicLawContracts.com added this single word to his headline so that it read, “Simple tips to reduce your website’s… Read More »Increase click-throughs by tacking the word “today” onto your headline
We will always need to generate traffic We will always need to convert that traffic into revenue It all comes down to traffic and conversion. So at the end of the day, it all comes down to this.… Read More »There Are 2 Things in Digital Marketing that Will Never Change
Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to take care of it most effectively. Here are the ten best… Read More »ðŸŒ¿ 10 best practices for a successful ecommerce homepage
Livestream your work on a platform like YouTube or Twitch to increase sales pre-launch. William Candillon of Start React Native ($5,100/mo) got about 95 sales before he even finished his project this way. He started developing a UI Kit live on YouTube,… Read More »Livestream your work to increase sales pre-launch
Creating a great product is a tough job. Working across multiple teams, constantly meeting with engineers and designers—leaving little time to talk with actual users. However, putting off asking your customers the right product questions… Read More »ðŸŒ¿ 20 questions to ask customers about your product