Reduce churn by offering 50% off the first month instead of a free trial. Joe Howard of WP Buffs ($69,000/mo) brought his churn rate from 65% down to single digits when he switched from a 30-day free… Read More »Reduce churn by offering a discount instead of a free trial
1) Speak with conviction • Don’t say “We help” say “It’s how” • Don’t say “alternative” say “replaces” 2) You’re not Vladimir Nabokov Failed poets turned copywriters have a soft spot for fancy titles which say, quite literally,… Read More »How to write a landing page title
Get new signups by using your company’s unique data to create compelling infographics. Marc Montagne of Toolwatch.io ($4,000/mo) got 600 signups in one day after putting his first infographic on reddit. Since he had measured so many watches, his company had… Read More »Boost signups with infographics that use your own inside information
Many companies become “data-driven”, only to realize that quant and qual data still doesn’t tell you what your strategy should be and that it’s still no replacement for creativity and imagination.
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