February 2020
🌿 Footers: Design patterns and when to use each
Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our time and energy to everything above the fold. That’s… Read More »ðŸŒ¿ Footers: Design patterns and when to use each
The future of marketing and business
Interruption marketing is on its way out. There’s no way around it. It’s gonna remain game giants like P&G, or well-funded startups are gonna play (that don’t need the campaigns to be profitable for years).… Read More »The future of marketing and business
Request information on your Thank You page to increase lead quality
Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts. Talia Wolfe increased a client’s direct sales by 52% when she advised them to recreate their… Read More »Request information on your Thank You page to increase lead quality
🌿 Trivial vs. Radical A/B testing
It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run the kind of tests that have a smaller chance to win. Here’s why. How to have… Read More »ðŸŒ¿ Trivial vs. Radical A/B testing
Data-driven vs data-informed
I’m not really buying the data-driven vs data-informed thing. It’s one and the same. Data doesn’t tell you anything, it’s passive. It’s just there. Data doesn’t tell you what you should do. It’s up to… Read More »Data-driven vs data-informed
Top-down analysis. Search for context
We live with the curse that digital provides us with more data than we can handle. For example, an executive can ask, how did Social contribute to this campaign, and there are literally 18 data… Read More »Top-down analysis. Search for context