The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns. These recommendations will help you avoid pitfalls and deliver value fast,… Read More »ðŸŒ¿ How to redesign, step by step guide
Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials are the most effective form of content. 84 percent of… Read More »ðŸŒ¿ Best questions to ask customers for high quality testimonials
Paid media by itself, in the absence of a good product, is colossally wasteful (Bloomberg 2020) or in the best case small percentage effective with fast decay (American Samoa 2020, and also your Media-Mix Models).… Read More »Free media is almost entirely powered by the product (/value prop), not the marketing
E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing your above the fold content is still crucial. The fold… Read More »Hook potential buyers with these 7 above the fold examples
My dad runs a small study skills company in the UK. It’s an old-school business. Up until last year, the only marketing he’s ever done was sending flyers to schools. But, over time, flyers had stopped working… Read More »A story about PPC ads
Here are typical things you’ll hear as you experience that pressure…This is not how we do things around here.Why are you questioning our “established best practices”?You are better off not sharing that data; it shows… Read More »In corporate cultures, there is usually and immense pressure to conform.
Create multiple variants of sales pages and email campaigns geared toward different segments of your audience to make more sales. Kira Hug did this for a client, helping him get 3,000 leads per campaign and $355,000 in… Read More »Break your audience into segments and tailor sales pages to boost conversions
1. Never bring problems.Even if you are a fresh intern, never bring problems alone.For any employee – at any level of seniority – I do not expect (as a people leader) that you will know… Read More »How to be a great boss
1. Never bring problems.Even if you are a fresh intern, never bring problems alone. For any employee – at any level of seniority – I do not expect (as a people leader) that you will… Read More »How to be a good employee.