Here I’m summing up my thoughts on a subject I did a lot of thinking and reading about this past winter. I was deep into learning about differentiation, and it’s flipside – sameness. Differentiation is about standing out… Read More »Differentiation and sameness
First, I found all the different places where marketers hang out. Then, I asked myself, “how can I add value directly to these platforms?” Adding value isn’t dumping links. People are busy. Wow them on the platform… Read More »How I promote my content
Remove high-friction words from your button copy to increase conversions. The copy on your site’s buttons might be the reason that people are bouncing instead of converting. Make sure each button is optimized for conversions… Read More »Remove high-friction words from your button copy to increase conversions
Someone asked me what would be my recommend reading on business strategy. Here’s my top 5: “Good Strategy, Bad Strategy” – creates a unified understanding of what strategy is and how to compete on strategy;… Read More »Recommend reading on business strategy
1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don’t exaggerate An honest line always feels warmer: 3) No one cares what you can do… Read More »17 tips for great copywriting
Studies (usually done by scientists) and case studies (usually done by marketers) are often taken too seriously. Especially with the latter, it should serve as a guideline, at most. All too often, it’s taken as… Read More »🌿 According to a study…
1. Misbehaving by Richard H. ThalerIt turns on people are weird. And, imperfect. :)The book made me appreciate at a deeper level the role of psychology in how humans make decisions. Mr. Thaler, Nobel recipient, helps unpack the… Read More »My favorite books on Marketing for Marketers and Analysts.