There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and qual— can have value in the design process, as long as… Read More »🌿 Research is only as good as the action it enables
This might seem like a crazy thing to say, but it is rare that not having enough data is the reason a company makes sub-optimal business decisions. It is, of course, a belief of biblical… Read More »Stop Collecting Data and Do This
You are working your heart out and sending data into the organization like there is no tomorrow. And yet, your imposter syndrome is rearing its ugly head because all of that data is driving barely… Read More »Well done! Compared to what?
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than on reality. Scientists have identified dozens of cognitive biases. Understand the… Read More »🌿 12 cognitive biases to drive e-commerce sales
Increase retention by upselling users to an annual plan a few months after signup. Annual plans are good for business but they’re a big commitment for someone who is new to your product. Increase annual… Read More »Growth Bite: Increase retention by upselling users to an annual plan a few months after signup