Include a narrative in your blog posts to keep your readers reading and grow your audience.
When Alex Turnbull of Groove ($500,000/mo) compared blog posts with a clear narrative element to “no-nonsense” blog posts without one, he found that narratives made people 300% more likely to scroll to the bottom, with 500% more time spent on the page. This higher perceived value can quickly translate to growth. He recommends these four tips for adding storytelling to your content: 1. Lead with dialogue; 2. If you don’t have an interesting story, offer a fictional one (but let readers know it’s made up); 3. Focus on emotions; 4. Use a photo that relates to the story.