Remove high-friction words from your button copy to increase conversions. The copy on your site’s buttons might be the reason that people are bouncing instead of converting. Make sure each button is optimized for conversions… Read More »Remove high-friction words from your button copy to increase conversions
1. Misbehaving by Richard H. ThalerIt turns on people are weird. And, imperfect. :)The book made me appreciate at a deeper level the role of psychology in how humans make decisions. Mr. Thaler, Nobel recipient, helps unpack the… Read More »My favorite books on Marketing for Marketers and Analysts.
“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates users even today. The instant gratification of making things happen… Read More »🌿 All you need to know about button design
This is a quote from Seth Godin… And he’s right—marketing now touches on almost every aspect of business. What used to be an industry of ad agencies and PR campaigns… now has completely new rules.… Read More »Marketing used to be advertising Now, marketing is everything you do