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Marketing Best Practices

AARRR: Pirate Metrics for SaaS

Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR. AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it […]

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Marketing Best Practices

This one “hack” won’t bring you 1100% of Growth!

We can all see tons of articles saying “Doing X will bring you 1100% of Growth”. The Value Proposition of these articles seems interesting, so we give it a read. When we finish the article, we decide to add one more pop-up to our website so that we can acquire tons of leads. Couple of […]

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Marketing Best Practices

Try many. Scale ONE.

When you want to acquire customers, it’s easy to get caught up and do too many things. Most new founders will say that they need to do: Content Marketing Cold Outbound Paid Marketing Conferences They generally have tons of other ideas. It’s great. You need to try these things to see if they work. However… You […]

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Marketing Best Practices

If Your VP Hasn’t Done Some Key Part of the Job by Day 90. He Never Will.

Recently, I met with a great SaaS founder doing about $1.5m in ARR.  She was telling me about her VP of Marketing who, in the Bay Area, she was paying $95,000.  I was a bit skeptical.  ‘Cuz that’s kinda low for a true VP out here in the Bay (see typical VP Marketing comp packages here). […]

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Marketing Best Practices

Looking for Growth? Balance Quick-Wins & Long-Term Projects

I was talking the other day with a good friend of mine. He was just starting at a new company as their VP of Marketing. We discussed his roadmap and he told me: The website is crap, I want to redo the entire thing Their email list segmentation is aweful, I want to develop better […]