Digital Marketing Articles

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up their sleeve. The ones who are constantly looking for new and… Read More »🌿 78 marketing questions to ask (for user testing, A/B testing)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This fact alone has the power to greatly influence consumer behavior, which… Read More »🌿 Cognitive biases e-commerce marketers need to know (12 of them)

Ask a marketer, “How does my product grow?” They’ll reply: Ads, affiliates, sales, social, yada yada yada They’re describing top-down growth. Your classic funnel. Pour more in. Get more out. Here’s the problem. • Acquiring… Read More »Growth Loops

Here I’m summing up my thoughts on a subject I did a lot of thinking and reading about this past winter. I was deep into learning about differentiation, and it’s flipside – sameness.​ Differentiation is about standing out… Read More »Differentiation and sameness

First, I found all the different places where marketers hang out. Then, I asked myself, “how can I add value directly to these platforms?” Adding value isn’t dumping links. People are busy. Wow them on the platform… Read More »How I promote my content