Marketing is sales at scale. You need to be able to close someone 1:1, understand the pains, nail your messaging. If you start marketing without having tested the pitch in a 1:1 setting, that’s dumb.… Read More »If you cannot convince one person’ why would hundreds listen to you
Some customers need more handholding than a self-serve model can provide. If you’ve got a bottom-up B2B SaaS, add a “Contact Sales” page to determine whether you should add sales into the mix. Self-serve has… Read More »Get more customers by adding a “Contact Sales” page.
Focus on real prospects first by charging waitlisters $1 to skip the queue.Waitlists are great for gaining momentum pre-launch, but they’re often chock-full of people who aren’t really that interested. Put your energy where it… Read More »Growth Bite: Focus on real prospects first by charging waitlisters $1 to skip the queue
Increase your revenue with a “paid freemium” business model. There’s a way to reap the benefits of a freemium model without giving the product away for free. Offer your full product for a one-time payment… Read More »Increase your revenue with a “paid freemium” business model
There are plenty of ways to prevent bots from signing up to your newsletter, but most of them add friction. And friction will hurt your conversion rate. Weed out the bots without losing signups by… Read More »Add a hidden field to your signup flow to increase email deliverability.
Max, works for a paddle board startup. They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them. Five months later the images have 6M views. And 24k downloads. Pretty… Read More »Using Unsplash for brand awareness and backlinks
There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and qual— can have value in the design process, as long as… Read More »🌿 Research is only as good as the action it enables
This might seem like a crazy thing to say, but it is rare that not having enough data is the reason a company makes sub-optimal business decisions. It is, of course, a belief of biblical… Read More »Stop Collecting Data and Do This
You are working your heart out and sending data into the organization like there is no tomorrow. And yet, your imposter syndrome is rearing its ugly head because all of that data is driving barely… Read More »Well done! Compared to what?
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than on reality. Scientists have identified dozens of cognitive biases. Understand the… Read More »🌿 12 cognitive biases to drive e-commerce sales