Digital Marketing Articles
1. Misbehaving by Richard H. ThalerIt turns on people are weird. And, imperfect. :)The book made me appreciate at a deeper level the role of psychology in how humans make decisions. Mr. Thaler, Nobel recipient, helps unpack the… Read More »My favorite books on Marketing for Marketers and Analysts.
“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates users even today. The instant gratification of making things happen… Read More »🌿 All you need to know about button design
This is a quote from Seth Godin… And he’s right—marketing now touches on almost every aspect of business. What used to be an industry of ad agencies and PR campaigns… now has completely new rules.… Read More »Marketing used to be advertising Now, marketing is everything you do
Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the highest ROI channel. But only if you’re using it well. This article is… Read More »$1,000,000 email sequences (and how you can create them too)
Scare fewer potential customers away by explaining why you require a credit card for your free trial
No one likes to give their credit card information away, especially for a free trial. A simple reassurance about why you need their info will build trust and increase your signups. Potential customers signing up… Read More »Scare fewer potential customers away by explaining why you require a credit card for your free trial
If you only give customers the option to cancel their subscriptions, you might be losing people who would have actually preferred a less final option. Reduce churn by allowing them to put their subscriptions on… Read More »Prevent churn by letting customers pause their plans.
1. Kotler on Flow 2. Wim Hof on holotropic breathing session 3. Alan Watts guided meditation 4. Joe Rogan on Intermittent Fasting 5. D. Longo, fasting lecture 4. Nootropics articles from Reddit https://darktka.github.io/ and https://www.reddit.com/r/nootropics/wiki/beginners… Read More »8 Proven Ways to Increase Focus and Brain Power
Give customers an extra unit of your product that they can share with friends. Your customers can sell their friends on your product better than you can. But they need a nudge. Try including extra… Read More »Give customers an extra unit of your product that they can share with friends