Someone asked me what would be my recommend reading on business strategy. Here’s my top 5: “Good Strategy, Bad Strategy” – creates a unified understanding of what strategy is and how to compete on strategy;… Read More »Recommend reading on business strategy
1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don’t exaggerate An honest line always feels warmer: 3) No one cares what you can do… Read More »17 tips for great copywriting
Studies (usually done by scientists) and case studies (usually done by marketers) are often taken too seriously. Especially with the latter, it should serve as a guideline, at most. All too often, it’s taken as… Read More »đźŚż According to a study…
1. Misbehaving by Richard H. ThalerIt turns on people are weird. And, imperfect. :)The book made me appreciate at a deeper level the role of psychology in how humans make decisions. Mr. Thaler, Nobel recipient, helps unpack the… Read More »My favorite books on Marketing for Marketers and Analysts.
“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates users even today. The instant gratification of making things happen… Read More »đźŚż All you need to know about button design
This is a quote from Seth Godin… And he’s right—marketing now touches on almost every aspect of business. What used to be an industry of ad agencies and PR campaigns… now has completely new rules.… Read More »Marketing used to be advertising Now, marketing is everything you do
Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the highest ROI channel. But only if you’re using it well. This article is… Read More »$1,000,000 email sequences (and how you can create them too)
No one likes to give their credit card information away, especially for a free trial. A simple reassurance about why you need their info will build trust and increase your signups. Potential customers signing up… Read More »Scare fewer potential customers away by explaining why you require a credit card for your free trial
If you only give customers the option to cancel their subscriptions, you might be losing people who would have actually preferred a less final option. Reduce churn by allowing them to put their subscriptions on… Read More »Prevent churn by letting customers pause their plans.
1. Kotler on Flow 2. Wim Hof on holotropic breathing session 3. Alan Watts guided meditation 4. Joe Rogan on Intermittent Fasting 5. D. Longo, fasting lecture 4. Nootropics articles from Reddit https://darktka.github.io/ and https://www.reddit.com/r/nootropics/wiki/beginners… Read More »8 Proven Ways to Increase Focus and Brain Power