If you want to grow your product’s user base… similar mechanics are at play—durable, scalable growth is driven by “loops”. And each loop is deeply embedded in the “DNA” of your company. So today I… Read More »#3 growth loops + the six ‘Pillars of Growth’
Off the top of my head, here are a couple things you’ll do regularly, and become good at: Quickly sketch out a clear growth strategyLike an architect/strategist, you’ll lay out the ‘master plan’ for getting… Read More »What do a “growth hackers” do, all day?
There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and compelling copy. This article’s focus is on writing, why it matters in… Read More »🌿 9 tips to write the best Facebook ads ever (with examples)
Take a piece of paper, and let’s draw out real quick the basic dynamics of your growth loop. That sets the basics for your ‘Growth DNA’. —(Examples below!) You should be able to answer a… Read More »Sketch your growth system on a napkin
Craft your own growth strategy for your business. Here’s that checklist: Problem StatementThe foundation. The only reason a business exists, is to create value for someone. What problem do you solve? What change do you… Read More »Your growth plan [a checklist]
The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns. These recommendations will help you avoid pitfalls and deliver value fast,… Read More »🌿 How to redesign, step by step guide
Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials are the most effective form of content. 84 percent of… Read More »🌿 Best questions to ask customers for high quality testimonials
Paid media by itself, in the absence of a good product, is colossally wasteful (Bloomberg 2020) or in the best case small percentage effective with fast decay (American Samoa 2020, and also your Media-Mix Models).… Read More »Free media is almost entirely powered by the product (/value prop), not the marketing
E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing your above the fold content is still crucial. The fold… Read More »Hook potential buyers with these 7 above the fold examples
My dad runs a small study skills company in the UK. It’s an old-school business. Up until last year, the only marketing he’s ever done was sending flyers to schools. But, over time, flyers had stopped working… Read More »A story about PPC ads