Data-driven vs data-informed

I’m not really buying the data-driven vs data-informed thing. It’s one and the same.

Data doesn’t tell you anything, it’s passive. It’s just there. Data doesn’t tell you what you should do.

It’s up to us to interpret it, make sense of it, and decide on the course of action.

So one cannot be data-driven in the sense that you blindly follow data. It’s not like data is leading you somewhere. Still gotta use your brain, weigh the options before you decide. And that’s what being data-informed is.

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