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Growth Bite

Gain customers by starting with a pay-what-you-want model

Gain paid users and important data by launching with pay-what-you-want, and then changing your pricing later.

Gregg Blanchard of PeakFeed ($1,000/mo) was able to quickly get his first 115 paying users this way. It also gave him lots of good user testimonials for his marketing efforts. He recommends a pay-what-you-want model for people who are just getting started, but says you’ll hit a ceiling pretty quickly. Today, he uses a standard tiered pricing structure, which he based on the data he got from his pay-what-you-want users. And he still uses his testimonials to inform his marketing message and gain insights into his key features.

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