Gain more email list subscribers by creating a dedicated opt-in page that you can link people to.
Harry Dry of Marketing Examples did this and his “Subscribe” page has a 45% opt-in rate, bringing his overall rate up to 12.9%. When he creates value on platforms like reddit and links directly to this page, conversion is much more likely. In fact, of the 1,070 users who went directly to Dry’s subscribe page in a three month period, nearly 500 joined the email list. For inspiration, check out marketingexamples.com/subscribe.