Remove high-friction words from your button copy to increase conversions. The copy on your site’s buttons might be the reason that people are bouncing instead of converting. Make sure each button is optimized for conversions… Read More »Remove high-friction words from your button copy to increase conversions
Someone asked me what would be my recommend reading on business strategy. Here’s my top 5: “Good Strategy, Bad Strategy” – creates a unified understanding of what strategy is and how to compete on strategy;… Read More »Recommend reading on business strategy
No one likes to give their credit card information away, especially for a free trial. A simple reassurance about why you need their info will build trust and increase your signups. Potential customers signing up… Read More »Scare fewer potential customers away by explaining why you require a credit card for your free trial
If you only give customers the option to cancel their subscriptions, you might be losing people who would have actually preferred a less final option. Reduce churn by allowing them to put their subscriptions on… Read More »Prevent churn by letting customers pause their plans.
Give customers an extra unit of your product that they can share with friends. Your customers can sell their friends on your product better than you can. But they need a nudge. Try including extra… Read More »Give customers an extra unit of your product that they can share with friends
Create multiple variants of sales pages and email campaigns geared toward different segments of your audience to make more sales. Kira Hug did this for a client, helping him get 3,000 leads per campaign and $355,000 in… Read More »Break your audience into segments and tailor sales pages to boost conversions
Interruption marketing is on its way out. There’s no way around it. It’s gonna remain game giants like P&G, or well-funded startups are gonna play (that don’t need the campaigns to be profitable for years).… Read More »The future of marketing and business
Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts. Talia Wolfe increased a client’s direct sales by 52% when she advised them to recreate their… Read More »Request information on your Thank You page to increase lead quality
I’m not really buying the data-driven vs data-informed thing. It’s one and the same. Data doesn’t tell you anything, it’s passive. It’s just there. Data doesn’t tell you what you should do. It’s up to… Read More »Data-driven vs data-informed
Some years ago I worked with a client where we personalized website content based on the visitor IP. We mapped the IP to visitor’s company type (SMB, government, large enterprise etc), and showed them USPs… Read More »Marketing Personalization