Gain paid users and important data by launching with pay-what-you-want, and then changing your pricing later. Gregg Blanchard of PeakFeed ($1,000/mo) was able to quickly get his first 115 paying users this way. It also gave him lots of good user testimonials for his marketing efforts. He recommends a pay-what-you-want model for people who are just getting started, but […]
Category: Growth Bite
Get new signups by using your company’s unique data to create compelling infographics. Marc Montagne of Toolwatch.io ($4,000/mo) got 600 signups in one day after putting his first infographic on reddit. Since he had measured so many watches, his company had a lot of data points that were both unique and relevant to his product. Incorporating this novel data into infographics […]
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3 point storytelling formula
So many folks say “storytelling” is a must these days, but few have practical understanding of what that actually means. Here’s a good storytelling framework with a 3-point formula: 1. What is something that is happening in the world right now? An unstoppable train that’s arrived and keeps on going, something that is already happening […]
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Why people aren’t buying
Finding out why people don’t buy from you is probably the most important question you can get answered. You then know what could be done to turn the no or maybe into a yes, or discover that some people are not your market. Either way it’s a win.
Create microsites with unique, quality, and highly-shareable content to improve your SEO and bring in leads. Varun Aggarwal of Designhill ($110,000/mo) was able to rank organically and get lots of traffic when he created guides like this and an interactive quiz. He then housed them in their own, self-contained webpages on his company’s domain. As this content was shared due […]
Place your product’s highest price on the left to make the other prices look more attractive and convert more sales. Joanna Wiebe of Copyhackers A/B tested pricing her client’s products from lowest to highest and vice versa, and saw a 500% percent increase in conversions when products were priced from high to low. If you don’t have […]
Remove everything from your landing page that isn’t essential to increase your opt-in rate. Brian Kidwell and Scott Keyes of Scott’s Cheap Flights ($320,000/mo) are getting a whopping 30-40% of new visitors to sign up for emails, and they did this in part by stripping their website down to the essentials. First, they turned the original home page […]
Add an opt-in form to every page of your website to dramatically improve your conversion rates. Jason Swett of CodeWithJason.com ($200/mo) discovered this inadvertently with a previous product. After originally adding these opt-ins to every page, he removed them without suspecting it would matter. His conversions dove by as much as 50% for four months before he put the form […]
Increase conversions by implementing alerts that tell you when users are spending too much time on particular tasks. Alex Turnbull of Groove ($500,000/mo) made customers 350% more likely to convert when he began using these “red flag metrics” to tell him when a customer was having trouble with his app. His team built a simple alert system […]
Get more signups by “acquiring” your old blog, republishing the articles, and redirecting links to your business. Dave Schneider of NinjaOutreach ($50,000/mo) turned a bad quarter around when his company recycled his first blog. It hadn’t been a promising start to the year and he was beginning to think they’d peaked, but republishing articles from that […]