Create multiple variants of sales pages and email campaigns geared toward different segments of your audience to make more sales. Kira Hug did this for a client, helping him get 3,000 leads per campaign and $355,000 in… Read More »Break your audience into segments and tailor sales pages to boost conversions
Interruption marketing is on its way out. There’s no way around it. It’s gonna remain game giants like P&G, or well-funded startups are gonna play (that don’t need the campaigns to be profitable for years).… Read More »The future of marketing and business
Ask for customer information on your Thank You page to qualify leads and gather information for future marketing and sales efforts. Talia Wolfe increased a client’s direct sales by 52% when she advised them to recreate their… Read More »Request information on your Thank You page to increase lead quality
I’m not really buying the data-driven vs data-informed thing. It’s one and the same. Data doesn’t tell you anything, it’s passive. It’s just there. Data doesn’t tell you what you should do. It’s up to… Read More »Data-driven vs data-informed
Some years ago I worked with a client where we personalized website content based on the visitor IP. We mapped the IP to visitor’s company type (SMB, government, large enterprise etc), and showed them USPs… Read More »Marketing Personalization
Add the word “today” to the end of an article’s headline to increase your click-through rate. Marcus Taylor of MusicLawContracts.com added this single word to his headline so that it read, “Simple tips to reduce your website’s… Read More »Increase click-throughs by tacking the word “today” onto your headline
We will always need to generate traffic We will always need to convert that traffic into revenue It all comes down to traffic and conversion. So at the end of the day, it all comes down to this.… Read More »There Are 2 Things in Digital Marketing that Will Never Change
Livestream your work on a platform like YouTube or Twitch to increase sales pre-launch. William Candillon of Start React Native ($5,100/mo) got about 95 sales before he even finished his project this way. He started developing a UI Kit live on YouTube,… Read More »Livestream your work to increase sales pre-launch