Increase sales conversions by displaying prices from highest to lowest

Place your product’s highest price on the left to make the other prices look more attractive and convert more sales.

Joanna Wiebe of Copyhackers A/B tested pricing her client’s products from lowest to highest and vice versa, and saw a 500% percent increase in conversions when products were priced from high to low. If you don’t have different pricing options, this tactic can still work for you. Just compare your product’s price to a competitor’s price, making sure to present theirs on the left and yours on the right for utmost potency.

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