Increase signups by posting GIFs of your product in action

By posting a lightweight GIF that demoed his product in action, Christopher Gimmer of Snappa ($76,000/mo), a graphic design app, went from averaging 400 signups per week to over 1,000. He used a separate side project of his, a stock photo site, to cross-promote Snappa with this GIF, but you could try using them on your social media accounts, blog posts, or even landing pages in place of less expressive media like screenshots or written copy. And if you’re looking for inexpensive ways to create your own GIF, check out GifableGIPHY Capture or similar apps!

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