Increase your revenue with a “paid freemium” business model

Increase your revenue with a “paid freemium” business model.

There’s a way to reap the benefits of a freemium model without giving the product away for free. Offer your full product for a one-time payment to get customers, then upsell them to a supplementary subscription.

Joey Xoto built Viddyoze ($3,000,000/mo) using a “paid freemium” business model. He charges a flat fee for a full license, but then upsells customers to a recurring plan where they’ll get unlimited video templates. People seem to find paying a one-time fee for the full-featured tool enticing so this approach gets users in the door (much like freemium does). And once they see the value, a significant portion (20-25%) actually ends up converting to the subscription anyway. But he doesn’t leave it up to chance. The subscription gets pitched to new users during their very first onboarding video.

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