Increase your revenue with a “paid freemium” business model. There’s a way to reap the benefits of a freemium model without giving the product away for free. Offer your full product for a one-time payment… Read More »Increase your revenue with a “paid freemium” business model
Marketing Best Practices
There are plenty of ways to prevent bots from signing up to your newsletter, but most of them add friction. And friction will hurt your conversion rate. Weed out the bots without losing signups by… Read More »Add a hidden field to your signup flow to increase email deliverability.
Max, works for a paddle board startup. They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them. Five months later the images have 6M views. And 24k downloads. Pretty… Read More »Using Unsplash for brand awareness and backlinks
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than on reality. Scientists have identified dozens of cognitive biases. Understand the… Read More »🌿 12 cognitive biases to drive e-commerce sales
Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up their sleeve. The ones who are constantly looking for new and… Read More »🌿 78 marketing questions to ask (for user testing, A/B testing)
Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This fact alone has the power to greatly influence consumer behavior, which… Read More »🌿 Cognitive biases e-commerce marketers need to know (12 of them)