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Marketing Best Practices

Data Analyst x Data Scientist x Data Engineer

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Marketing Best Practices

🌿 5 marketing trends for 2020 by a grumpy martech CEO

Why does the grumpiness matter when speaking about marketing trends? Because a lot of the hype and BS have been filtered out. Usually, when you read an article about the latest trends, you’ll end up thinking “how on earth do I find time to research these 22 trends that all seem really promising”. Not here! Instead, […]

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Marketing Best Practices

What’s missing from this data-set?

When you are given an analysis (not a report, an analysis), you should ask this question before you accept the conclusions, no matter how much you trust the Analyst: What’s missing from this data-set? No one is trying to con you. The Analyst tried really hard. It was difficult to pull all the data together, […]

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Marketing Best Practices

Reduce churn by offering a discount instead of a free trial

Reduce churn by offering 50% off the first month instead of a free trial. Joe Howard of WP Buffs ($69,000/mo) brought his churn rate from 65% down to single digits when he switched from a 30-day free trial to 50% off the first month. His customer acquisition stayed the same but the customers he attracted were much […]

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Marketing Best Practices

How to write a landing page title

1) Speak with conviction • Don’t say “We help” say “It’s how” • Don’t say “alternative” say “replaces” 2) You’re not Vladimir Nabokov Failed poets turned copywriters have a soft spot for fancy titles which say, quite literally, nothing. Avoid these at all costs: 3) You’re on a speed date The majority of people look at your site […]

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Marketing Best Practices

Data driven companies

Many companies become “data-driven”, only to realize that quant and qual data still doesn’t tell you what your strategy should be and that it’s still no replacement for creativity and imagination.

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Marketing Best Practices

Where Marketing is Present

Product development Market research Product distribution Sales strategy Public relations Customer support

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Marketing Best Practices

🌿 Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind ourselves: prospects on your website are just people.  Nobody likes to be the first to try a product or a service . It’s in our nature to get influenced by the choice of others, […]

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Marketing Best Practices

🌿 UX guidelines for ecommerce product pages

Summary: Customers shopping online rely on product pages to decide what to buy.  Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process . In ecommerce, product pages are critical to the success of a site. Customers need to have enough information to make an informed purchase decision. The product page, or product-detail page, […]

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Marketing Best Practices

🌿 Google Ventures’ Guide to UX Research for Startups

How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and Uber) use UX research to answer critical business questions and to build more successful products. Based on this experience, they have compiled a  library of resources with everything you need to […]