Marketing is sales at scale. You need to be able to close someone 1:1, understand the pains, nail your messaging. If you start marketing without having tested the pitch in a 1:1 setting, that’s dumb.… Read More »If you cannot convince one person’ why would hundreds listen to you
Marketing Best Practices
Some customers need more handholding than a self-serve model can provide. If you’ve got a bottom-up B2B SaaS, add a “Contact Sales” page to determine whether you should add sales into the mix. Self-serve has… Read More »Get more customers by adding a “Contact Sales” page.
Focus on real prospects first by charging waitlisters $1 to skip the queue.Waitlists are great for gaining momentum pre-launch, but they’re often chock-full of people who aren’t really that interested. Put your energy where it… Read More »Growth Bite: Focus on real prospects first by charging waitlisters $1 to skip the queue
Increase your revenue with a “paid freemium” business model. There’s a way to reap the benefits of a freemium model without giving the product away for free. Offer your full product for a one-time payment… Read More »Increase your revenue with a “paid freemium” business model
There are plenty of ways to prevent bots from signing up to your newsletter, but most of them add friction. And friction will hurt your conversion rate. Weed out the bots without losing signups by… Read More »Add a hidden field to your signup flow to increase email deliverability.
Max, works for a paddle board startup. They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them. Five months later the images have 6M views. And 24k downloads. Pretty… Read More »Using Unsplash for brand awareness and backlinks
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than on reality. Scientists have identified dozens of cognitive biases. Understand the… Read More »🌿 12 cognitive biases to drive e-commerce sales
Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up their sleeve. The ones who are constantly looking for new and… Read More »🌿 78 marketing questions to ask (for user testing, A/B testing)
Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This fact alone has the power to greatly influence consumer behavior, which… Read More »🌿 Cognitive biases e-commerce marketers need to know (12 of them)