Marketing Best Practices
1. Misbehaving by Richard H. ThalerIt turns on people are weird. And, imperfect. :)The book made me appreciate at a deeper level the role of psychology in how humans make decisions. Mr. Thaler, Nobel recipient, helps unpack the… Read More »My favorite books on Marketing for Marketers and Analysts.
“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates users even today. The instant gratification of making things happen… Read More »🌿 All you need to know about button design
This is a quote from Seth Godin… And he’s right—marketing now touches on almost every aspect of business. What used to be an industry of ad agencies and PR campaigns… now has completely new rules.… Read More »Marketing used to be advertising Now, marketing is everything you do
Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the highest ROI channel. But only if you’re using it well. This article is… Read More »$1,000,000 email sequences (and how you can create them too)
If you want to grow your product’s user base… similar mechanics are at play—durable, scalable growth is driven by “loops”. And each loop is deeply embedded in the “DNA” of your company. So today I… Read More »#3 growth loops + the six ‘Pillars of Growth’
Off the top of my head, here are a couple things you’ll do regularly, and become good at: Quickly sketch out a clear growth strategyLike an architect/strategist, you’ll lay out the ‘master plan’ for getting… Read More »What do a “growth hackers” do, all day?