Marketing Best Practices

Growth Loops

Ask a marketer, “How does my product grow?” They’ll reply: Ads, affiliates, sales, social, yada yada yada They’re describing top-down growth. Your classic funnel. Pour more in. Get more out. Here’s the problem. • Acquiring… Read More »Growth Loops

How I promote my content

First, I found all the different places where marketers hang out. Then, I asked myself, “how can I add value directly to these platforms?” Adding value isn’t dumping links. People are busy. Wow them on the platform… Read More »How I promote my content