There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and compelling copy. This article’s focus is on writing, why it matters in… Read More »🌿 9 tips to write the best Facebook ads ever (with examples)
Marketing Best Practices
The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns. These recommendations will help you avoid pitfalls and deliver value fast,… Read More »🌿 How to redesign, step by step guide
Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials are the most effective form of content. 84 percent of… Read More »🌿 Best questions to ask customers for high quality testimonials
Paid media by itself, in the absence of a good product, is colossally wasteful (Bloomberg 2020) or in the best case small percentage effective with fast decay (American Samoa 2020, and also your Media-Mix Models).… Read More »Free media is almost entirely powered by the product (/value prop), not the marketing
E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing your above the fold content is still crucial. The fold… Read More »Hook potential buyers with these 7 above the fold examples
Here are typical things you’ll hear as you experience that pressure…This is not how we do things around here.Why are you questioning our “established best practices”?You are better off not sharing that data; it shows… Read More »In corporate cultures, there is usually and immense pressure to conform.