Marketing Best Practices

Here are typical things you’ll hear as you experience that pressure…This is not how we do things around here.Why are you questioning our “established best practices”?You are better off not sharing that data; it shows… Read More »In corporate cultures, there is usually and immense pressure to conform.

1. Never bring problems.Even if you are a fresh intern, never bring problems alone.For any employee – at any level of seniority – I do not expect (as a people leader) that you will know… Read More »How to be a great boss

1. Never bring problems.Even if you are a fresh intern, never bring problems alone. For any employee – at any level of seniority – I do not expect (as a people leader) that you will… Read More »How to be a good employee.

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our time and energy to everything above the fold. That’s… Read More »🌿 Footers: Design patterns and when to use each

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run the kind of tests that have a smaller chance to win. Here’s why. How to have… Read More »🌿 Trivial vs. Radical A/B testing

We live with the curse that digital provides us with more data than we can handle. For example, an executive can ask, how did Social contribute to this campaign, and there are literally 18 data… Read More »Top-down analysis. Search for context

A common question when designing forms: should you mark the required fields in a form? If most fields in the form are required, should we still mark them? (That’s a lot of marks, after all.) The short… Read More »🌿 How to best mark required fields in forms

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition) Increase the frequency of purchase (customer retention) Get customers to buy more when they shop (increase average order value) This… Read More »🌿 13 simple ways to increase your ecommerce store’s average order value