Offer lifetime memberships to get your company off the ground

Sell lifetime subscriptions to give you more runway when your company is early-stage.

David Kramaley of Chessable ($6,000/mo) got his business off the ground this way. He offered monthly subscriptions for $9.99, yearly for $59.99, and lifetime for $299.99. Not only did the big lifetime payments get him started, but they often amounted to 50% of his revenue, giving him extra cash to pay for campaigns and other essentials.

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