Offer personal demos to convert (and learn from) potential customers

Offer a personal demo to every single person who signs up to convert free users into paid customers.

Wyatt Jozwowski of Demio ($43,000/mo) believes this tactic played a big role in attracting more than 800 users. During their beta, he filled his calendar with these demos — not only establishing more personal relationships with his customers, but also learning a tremendous amount about what his customers did and didn’t want, and what stopped them from using the platform. They continued their demos after launch and he says it’s where they’ve gotten the majority of their customers. Setting up scheduling with services like neatCal or Calendly can support this process. Also, check out services like Livestorm or Zoom for your demos.

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