Optimize your subscription copy with social proof and personal reassurances

In your subscription copy, be transparent about what you’re offering and how many people are subscribed.

Steph Smith grew her newsletter by 700 subscribers this way. By referencing the number of current subscribers and changing the CTA from “Subscribe” to “Stay updated!” she made the offer more appealing with social proof. She also added personal reassurances by guaranteeing she’d never spam subscribers and by being explicit about what she was offering — a weekly newsletter.

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