Categories
Growth Bite

Why people aren’t buying

Finding out why people don’t buy from you is probably the most important question you can get answered. You then know what could be done to turn the no or maybe into a yes, or discover that some people are not your market. Either way it’s a win.

Categories
Growth Bite

Bring in leads by creating microsites for your content

Create microsites with unique, quality, and highly-shareable content to improve your SEO and bring in leads. Varun Aggarwal of Designhill ($110,000/mo) was able to rank organically and get lots of traffic when he created guides like this and an interactive quiz. He then housed them in their own, self-contained webpages on his company’s domain. As this content was shared due […]

Categories
Growth Bite

Increase sales conversions by displaying prices from highest to lowest

Place your product’s highest price on the left to make the other prices look more attractive and convert more sales. Joanna Wiebe of Copyhackers A/B tested pricing her client’s products from lowest to highest and vice versa, and saw a 500% percent increase in conversions when products were priced from high to low. If you don’t have […]

Categories
Growth Bite

Strip your landing page down to the essentials to increase your opt-in rate

Remove everything from your landing page that isn’t essential to increase your opt-in rate. Brian Kidwell and Scott Keyes of Scott’s Cheap Flights ($320,000/mo) are getting a whopping 30-40% of new visitors to sign up for emails, and they did this in part by stripping their website down to the essentials. First, they turned the original home page […]

Categories
Growth Bite

Make sure you have opt-in forms on every page of your website

Add an opt-in form to every page of your website to dramatically improve your conversion rates. Jason Swett of CodeWithJason.com ($200/mo) discovered this inadvertently with a previous product. After originally adding these opt-ins to every page, he removed them without suspecting it would matter. His conversions dove by as much as 50% for four months before he put the form […]

Categories
Growth Bite

Improve conversion rates with an alert system that notifies you about struggling users

Increase conversions by implementing alerts that tell you when users are spending too much time on particular tasks. Alex Turnbull of Groove ($500,000/mo) made customers 350% more likely to convert when he began using these “red flag metrics” to tell him when a customer was having trouble with his app. His team built a simple alert system […]

Categories
Growth Bite

Absorb an old blog and repurpose its content to increase traffic

Get more signups by “acquiring” your old blog, republishing the articles, and redirecting links to your business. Dave Schneider of NinjaOutreach ($50,000/mo) turned a bad quarter around when his company recycled his first blog. It hadn’t been a promising start to the year and he was beginning to think they’d peaked, but republishing articles from that […]

Categories
Marketing Best Practices

🌿 Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind ourselves: prospects on your website are just people.  Nobody likes to be the first to try a product or a service . It’s in our nature to get influenced by the choice of others, […]

Categories
Growth Bite

Offer personal demos to convert (and learn from) potential customers

Offer a personal demo to every single person who signs up to convert free users into paid customers. Wyatt Jozwowski of Demio ($43,000/mo) believes this tactic played a big role in attracting more than 800 users. During their beta, he filled his calendar with these demos — not only establishing more personal relationships with his customers, […]

Categories
Growth Bite

Offer a presale with extra perks to build hype for your launch

To create buzz and momentum for your launch, run a presale offer of your product with some additional perks. Jason Swett of CodeWithJason.com ($200/mo) did this for his previous venture, an e-book called Angular on Rails, and it helped him to eventually launch to 300 people with seven pre-orders. First, he wrote narrowly focused blog posts related to […]