Post product-comparisons with high-ranking competitors to grow search traffic and conversions

The product-comparison articles that Spencer Fry of Podia has published convert at over 10 percent. To make the articles, Podia identifies high-ranking competitors, like Udemy, then writes articles targeting comparison-shoppers who are looking for alternatives to those competitors. For example, the title of their Udemy article is “A Better Udemy Alternative“. Next, they make the articles more persuasive by including customer testimonials from Podia customers who’ve switched from the competitor.

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