Reduce churn by integrating with services that your customers use

Timur Valishev of JivoChat ($625,000/mo) reduced churn by strategically integrating with third-party software. In fact, “those who have used the integration features stayed on the premium plan for 18% more time than those who didn’t use integrations.” By integrating with similar businesses (other communication channels in this case, like Facebook, email, phone systems, etc.), they’ve increased the probability that even if their clients stop using JivoChat on their website, they’ll continue to use it on other platforms through the integrations. Furthermore, targeting their customers’ CRM systems specifically made “switching to competitors a bit more complex because the customer will have to go through the integration and data transfer process once again.”

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