Reduce churn by offering a discount instead of a free trial

Reduce churn by offering 50% off the first month instead of a free trial.

Joe Howard of WP Buffs ($69,000/mo) brought his churn rate from 65% down to single digits when he switched from a 30-day free trial to 50% off the first month. His customer acquisition stayed the same but the customers he attracted were much higher quality. The psychology of sunk cost might also encourage some users to stick around for longer.

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