Recapture users who don’t convert after a free trial by sending them automated win-back emails.
Alex Turnbull of Groove ($500,000/mo) netted several hundred users when he began sending these emails to people who hadn’t converted after the free trial. In terms of the timing, he experimented with sending win-back emails at 7, 21, and 90 days after a user didn’t convert, and the 90-day emails were the most successful. In the email, he offered former users another free trial, no strings attached. Check out the exact copy he used to win users back here. And to automate your own emails, try Drip or ConvertKit.