Spend less time on your mailing list by sending simple feature updates

Mailing lists can take hours to write. Rafael Soto of Box Factura ($1,000/mo) lowered this friction by using his list to send his users simple feature updates every two days. These effortless emails didn’t merely reduce churn; they also converted new customers. One of these conversions, where a previous customer reactivated his account, “ended with our second enterprise sale,” said Rafael. “Not too shabby!”

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