Add exit-intent popups to your side projects to drive traffic to your paid product.
Alan Warsoff of SelfDecode ($17,000/mo) saw a 1.2% click-through rate when he added one to his co-founder’s website. He simply triggered a popup when the user’s mouse left the page, asking them to check out his product. About 60% of SelfDecode’s traffic comes from this website and, of all the ways they’ve tried to divert traffic, these exit-intent popups have performed the best. Check out these examples and best practices to get started.