Use verbatim customer quotes as email subject lines for higher conversion

Get higher conversion and open rates by using verbatim customer quotes as email subject lines in your lead-nurturing campaigns.

Garrett Moon of CoSchedule routinely sees 70-90% email open rates and 25% conversion rates when he does this, and it really drives revenue for his company. A good example is, “I’ve recently fallen in love with CoSchedule.” To find subject lines like this, you can comb through relevant feedback in your emails, app store ratings, and sites like Trustpilot and Capterra.

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